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Xfinity Olympics | Augmented Reality

AR/VR/MR
Live Action
Credits

To celebrate the 2024 Olympics in Paris, we partnered with Xfinity to develop an engaging “Passport to Paris” AR experience to bring fans closer to the action. Shot on a mobile volume capture stage with Lidar and 64 optical and infrared cameras, we shot 8 Olympic and Paralympic athletes from Team USA to create 3D digital avatars that were activated from physical postcards sent out to Xfinity customers.