What happens in Vegas doesn’t always stay in Vegas, especially when the Super Bowl comes to town. We partnered with Ogilvy and Verizon, the official wireless network of the NFL, to develop a series of breathtaking and groundbreaking 3D Digital OOH takeovers in Las Vegas the week leading up to the Super Bowl and the day of the big game.
For Sphere, we created an animated football helmet with a deep screen stadium inside of it, a technical breakthrough and the first execution of its kind on Sphere. We also developed four unique 3D deep screen billboards across Las Vegas that depicted an intense football game unfolding in a crowded stadium, with a pass that dynamically breaks out of the frame to create an immersive effect.
