As a brand that’s always had a big presence at the Super Bowl, Pepsi asked us to help them show up big at Super Bowl LVIII. After first developing static CG artwork for a series of digital OOH placements in Las Vegas, we then began work on a 3D activation that brought the visuals to life in a more engaging way through deep screen animation.
Featuring a dynamic dance between a football and a can with Pepsi’s iconic new branding, the anamorphic billboard highlighted the product to celebrate the partnership between the NFL and Pepsi.
