To bring this spot to life, we created a truly original and vibrant fruity world using AI, Unreal Engine and live action. This allowed us to fully immerse ourselves in creating something so tasty, colorful and fresh, so we could show the audience the most important qualities they’re looking for in a smoothie, in a way that felt not only distinctive, but also delicious and desirable.
The film, set to Mtume’s hit, ‘Juicy Fruit’, sees the ad’s hero fly through a colorful world of fruit, before being snapped back to reality by the ringing of her phone. Instead of answering with her usual greeting, she does something a little more ‘colorful’.
