To help drive sales and gain market share during the busy holiday season, we partnered with Levi’s to develop their 2023 holiday campaign, It’s Giving Season. An evolution from previous years, It’s Giving Season was designed to lean into Levi’s evolving DTC approach.
We developed a social-first campaign that extended into retail, web, print, OOH and more, and worked with Emma Chamberlain to develop gift-giving guides, early access previews, always-on content and more than 600 total deliverables.